Despite common misconceptions, patients are looking for luxury during the Covid-19 pandemic. This includes their eyewear, both lenses and frames! Many (...)
As an eye care practice owner in 2021, it is crucial to have an online presence. Facebook and Instagram have the largest reach in terms of social medi (...)
Colorful eyewear is trending. As the world collectively steps out of lockdown and isolation into the sunshine, we are ready to add some much-needed fu (...)
Since its inception, online glasses retailers have been the biggest threat to independent and regional practices since the boom of national retail cha (...)
For many optometrists, back-to-school season brings a boost in patient traffic, with many patients trying to squeeze in last-minute summer doctor appo (...)
It is becoming more and more challenging to compete with large optical chains and with online optical retailers. However, when the patient is in your (...)