TikTok Marketing is Still Open Season for Eyecare
Marketing Kayla Groves
Most small practices are careful about what type of marketing strategies they should invest in, and when you have a limited budget, it is imperative t (...)
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Most small practices are careful about what type of marketing strategies they should invest in, and when you have a limited budget, it is imperative t (...)
Have you contemplated whether your practice could sustain an in-house lab? This is a challenging question for any office, but for smaller one-or-two o (...)
December is usually a chaotic month for most people, but this is especially true for optometrists and optical shops. Every year, your patients wait un (...)
Is your office struggling to sell multiple pairs of glasses to your patients? According to the Vision Council, over 37% of Americans use two or more e (...)
People buy products or services for many reasons. Over the years, psychologists have researched the motivations behind purchases, and in 1984, Robert (...)
It has long been said that optical sales make up the majority of the profits in most optometric practices. Based on a 2018 article in Optometry Times, (...)
Since the start of the pandemic, a higher number of families have relocated, out into the suburbs, or to other states. Regardless of where your practi (...)
Summer is finally around the corner and there’s no doubt we’re all excited to get out of the house and into some sunshine. It’s time (...)
Despite common misconceptions, patients are looking for luxury during the Covid-19 pandemic. This includes their eyewear, both lenses and frames! Many (...)
Over the past twenty years, there has been a massive global shift towards minimizing our personal and professional impact on the environment. Ma (...)