TikTok Marketing is Still Open Season for Eyecare
Marketing Kayla Groves
Most small practices are careful about what type of marketing strategies they should invest in, and when you have a limited budget, it is imperative t (...)
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Most small practices are careful about what type of marketing strategies they should invest in, and when you have a limited budget, it is imperative t (...)
Refractions are such a large part of our industry and seem to be undervalued and misunderstood in many scenarios. As many refractions that providers p (...)
In this day and age, with the internet at everyone’s fingertips, it’s amazing how much you can find out about a business by simply doing a (...)
Eyes are unimaginably complex. Within one small organ, numerous fine layers are performing various functions in harmony with one another to form the i (...)
Dry eye is a condition that has historically been palliated, rather than treated. When a patient complained of ocular irritation, they were handed a s (...)
December is usually a chaotic month for most people, but this is especially true for optometrists and optical shops. Every year, your patients wait un (...)
Is your office struggling to sell multiple pairs of glasses to your patients? According to the Vision Council, over 37% of Americans use two or more e (...)
Although there finally seems to be an end in sight, the pandemic is still pervading every aspect of our lives. With that, it’s eating into many (...)
Training and development are essential to any organization. In eyecare, a well-trained staff is needed to run an office efficiently. Assistants and op (...)
People buy products or services for many reasons. Over the years, psychologists have researched the motivations behind purchases, and in 1984, Robert (...)