Google will continue its search dominance in 2022 and into the foreseeable future. We've compiled a list of 10 best practices to help your eyecare practice crac ...
Our lives have become increasingly digital. Even before many Americans shifted into work-from-home settings due to COVID, resulting in many face-to-fa (...)
Managing your optometry practice can feel overwhelming, even if you have a management team in place. Unlike other medical practices, you have the adde (...)
As many businesses are starting to reopen after being shut down for most of the spring due to the pandemic, many owners and managers are wondering how (...)
While finding an employee with the right skills and background can be a challenge in itself, a key part in sealing the deal is the job offer letter. A (...)
Training and development are essential to any organization. In eyecare, a well-trained staff is needed to run an office efficiently. Assistants and op (...)
In an age when technologies often have a super-short lifecycle, moving from birth to peak to obsolescence in a matter of months, our decades-old frien (...)
ECPs can benefit significantly from an SEO-optimized website. Having search engines favor your eyecare website means more traffic, which results in mo (...)
Bad patient habits can mean either a habit that we allow our patients to form or ones that we subject onto our patients. Both of these can negatively (...)
Having an active and effective blog is imperative for those in the healthcare and eye care field. A blog is an affordable content marketing and SEO to (...)