5 Must Sell Fashion Eyewear Trends for Fall 2021
By Practice Growth September 17, 2021
Historically, fashion reflects the state and mindset of society, and this year proves to be no different. Eyewear trends are focusing on the balance of novelty, statement-making frames, and timeless designs. Consumers who are working from home more than ever before are leaning into mindful shopping, purchasing styles that are easy, versatile, and have a mix of comfort and elegance. Fall is upon us. As the days and nights get cooler keep an eye out for these hot eyewear trends so you can provide your customers the most fashionable eyewear options this fall.
The contrast between heavier layers of clothing and lighter eyewear frames is a beautiful balance we are seeing a lot of this season. Metal frames used to be seen as serious or business-like but can inject a subtle, unexpected touch of style to your customers' look. Although we are seeing more aviators and square shapes this year, round glasses still have a place on your shelves. There’s a round shape to suit every face. Metal frames are unisex, suit every skin tone, and can add a touch of elegance to an outfit.
Choosing to wear a frame in these colorways is like choosing to wear a smile.
Bright, deep colors are emerging on the runways this fall. Energizing colors like emerald green, sapphire blue, ruby red, and amethyst purple. Choosing to wear a frame in these colorways is like choosing to wear a smile. And that’s exactly the reaction your customers will get if they opt for these bright colorways this season.
A smart and symbiotic business move is to add more eco-conscious eyewear brands to your stock shelves. It’s fashionable to be focused on your impact on the environment---this goes for store owners and customers alike. Not only is it a great marketing tool, but it's also an extra benefit to the customer knowing they’re making an eco-friendly choice. You and your customers will get a boost knowing that your eyewear selection is fashionable, functional, AND good for the planet.
One of the most versatile autumnal colors. Caramel tones draw attention to the wearer but not in an overpowering way. It’s a subtle step away from basic neutrals that your customers will love. It’s warm, neutral, and comforting. Caramel is the perfect unisex colorway that suits every skin tone and is a must-have in store this season.
Transitions lenses are perfect for the cooler months. Sunglasses are often foregone in the cooler months of the year but the sun rays can be just as harsh. We must educate our patients on how sun protection is still crucial at this time. Transitions add-ons provide year-round UVA and UVB protection and saves your customers the inconvenience of having to constantly switch between clear glasses to sunglasses and back again. Transitions have a beautiful new range of style colorways to get your customers excited about sun protection. Sapphire blue, emerald green, amethyst purple, amber brown -- you’ve heard these colors mentioned countless times this year. Up-sell a color-matched photochromic tint to the customer who opts for the same color frame for color-blocking greatness.