Most doctors pursued a career in optometry to improve patient lives by enhancing vision. Expansion of our scope of practice into medical optometry has gifted us ...
Managing your optometry practice can feel overwhelming, even if you have a management team in place. Unlike other medical practices, you have the adde (...)
YouTube is a social media platform that can help achieve great exposure for your practice when your content and targeting is done right. According to (...)
The field of optometry offers a wide range of opportunities for the young optometrist. If you are in optometry school or a recent graduate, all these (...)
Eyes are unimaginably complex. Within one small organ, numerous fine layers are performing various functions in harmony with one another to form the i (...)
In this day and age, with everything technology based, most practices are focusing on becoming as streamlined as possible. Patients check in using iPa (...)
If a picture is worth a thousand words, a video should be worth twice as much! Written words are still vital to your practice marketing and website, b (...)
Video games have been around for a decent span of time, and they have come quite a long way from their humble 1-bit origins. The audience of those who (...)
While COVID-19 is still terrorizing our nation, and the world, the CDC guidelines and state guidelines are changing. Postponement of routine eyecare i (...)
For many optometrists, back-to-school season brings a boost in patient traffic, with many patients trying to squeeze in last-minute summer doctor appo (...)