Most optometrists are aware of the current inflation problem. While the costs of goods and services continue to rise, our insurance reimbursements do not. It&rs ...
We've all probably googled ourselves at one point. But when was the last time you ran an online search for your eye care practice? You might be surpri (...)
Retaining top talent in an eye care practice is always a priority, but it is of particular importance when the job market is on an uptick. There are c (...)
Definition of joy: to experience great pleasure or delight
Take a second to read the definition of Joy. Would you describe your workday as a great pl (...)
When it comes to ranking on google and SEO for healthcare, backlinks are one of the harder and more sophisticated strategies. But what are they? Backl (...)
The annual meeting of both the AOA and American Optometric Student Association (AOSA), was originally scheduled for June 24-28 in National Harbor, Mar (...)
Youth sunglasses are one of the hardest sells in the optometry business. You can ask any optometrist or optician, and typically they will tell you tha (...)
When it comes to being searchable on Google locally, one of the best free tools is Google My Business. Using Google My Business can increase your chan (...)
In these competitive times when independent practices are often vying against huge corporate box stores with seemingly unlimited budgets and resources (...)