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How to Perform an SEO Audit of Your Practice’s Website

Marketing Practice Growth

What is an SEO audit An SEO audit is the process of evaluating your website’s ability to rank in search engine results by checking for a number (...)

Networking Tips for Young ODs

New in Practice Melody Huang, OD

For a recent graduate, networking can be a tremendous asset to your budding optometry career. Benefits of networking with optometrists and other profe (...)

Top Questions to Ask Before You Hire an Optometry Practice Consultant

Practice Management Practice Growth

In the world of optometry practice, a lot of times it can feel like sink or swim. The market is driving optometrists to find new, innovative ways to p (...)

Ways To Cut Down Your Last Minute Cancellations

Practice Management Practice Growth

Last-minute cancellations can be quite damaging for your practice. A last-minute cancellation can mean revenue loss and a longer than necessary wait f (...)

Optometry SEO Keywords - The Long and Short of It

Marketing Practice Growth

In today’s world, obsessing about your SEO and ranking on search engines is almost a necessity if you want to remain competitive. After all, you (...)

Getting Started: Hiring Staff

Practice Management Ian Davies, OD

OK, so you have the OD certificate neatly framed, state boards passed, couple of years retail experience under the belt and now it’s time to ope (...)

Google Page Speed: Boosting Your Website Performance to Improve SEO

Marketing Practice Growth

Today’s websites load at an average of 4.5 seconds. This may not sound all that slow until you compare it to the top 10% of websites that are kn (...)

TikTok Marketing is Still Open Season for Eyecare

Marketing Kayla Groves

Most small practices are careful about what type of marketing strategies they should invest in, and when you have a limited budget, it is imperative t (...)

Win-Win: Staff Appreciation and Limiting Turnover

Practice Management Practice Growth

People leave their jobs for a variety of reasons, and sometimes, they leave for no apparent reason at all. Among more obvious factors, like pay dissat (...)

Time For a New Optometrist?

Practice Management Ian Davies, OD

Running your own business is tough. It’s tougher still if you are the sole optometrist proprietor of your practice. Not only are you the boss, w (...)