In the United States, it is estimated that there are 3 million people living with glaucoma. Sadly, only about half know they have it. Routine eye exams have the ...
Contact lenses are an integral part of any thriving optometry practice. However, in the current age of online retailers and the savvy consumer, creati (...)
Dry eye is a condition that has historically been palliated, rather than treated. When a patient complained of ocular irritation, they were handed a s (...)
The best marketing campaigns involve lots of planning, often months in advance. But 2020 has been nothing like the ordinary, so it would come as no su (...)
When it comes to being searchable on Google locally, one of the best free tools is Google My Business. Using Google My Business can increase your chan (...)
The cost of hiring a new employee is high. Employers can spend thousands of dollars bringing in new clerical staff, opticians, and technicians. It&rsq (...)
Did you know that 90% of consumers read online reviews before visiting a business while 88% trust online reviews as much as personal recommendations? (...)
In this day and age, the staff numbers for an optometric practice will vary greatly. If a practice does mostly routine exams, but has a booming optica (...)
The annual meeting of both the AOA and American Optometric Student Association (AOSA), was originally scheduled for June 24-28 in National Harbor, Mar (...)