Smartphones have become such a big part of our lives, it’s hard to imagine a day without them. Thanks to this technology, mobile traffic has skyrocketed i ...
Back-to-school season is almost here, that time of year when eye care practices would be busy conducting children's eye exams and running promotions o (...)
Whenever it comes to SEO, most people immediately think about Google. For a long time now, it has been the dominant search engine, and this is likely (...)
With over 27 million websites and counting, WordPress is the most popular content management system (CMS) in use today.
That popularity is not by acc (...)
Last-minute cancellations can be quite damaging for your practice. A last-minute cancellation can mean revenue loss and a longer than necessary wait f (...)
People leave their jobs for a variety of reasons, and sometimes, they leave for no apparent reason at all. Among more obvious factors, like pay dissat (...)
Most Optometric practices have experienced a patient requesting their pupillary distance (PD) measurement, but how offices respond is widely debated. (...)
ECPs can benefit significantly from an SEO-optimized website. Having search engines favor your eyecare website means more traffic, which results in mo (...)
Youth sunglasses are one of the hardest sells in the optometry business. You can ask any optometrist or optician, and typically they will tell you tha (...)