Most optometrists are aware of the current inflation problem. While the costs of goods and services continue to rise, our insurance reimbursements do not. It&rs ...
The best marketing campaigns involve lots of planning, often months in advance. But 2020 has been nothing like the ordinary, so it would come as no su (...)
We've all probably googled ourselves at one point. But when was the last time you ran an online search for your eye care practice? You might be surpri (...)
When it comes to ranking on google and SEO for healthcare, backlinks are one of the harder and more sophisticated strategies. But what are they? Backl (...)
Youth sunglasses are one of the hardest sells in the optometry business. You can ask any optometrist or optician, and typically they will tell you tha (...)
ECPs can benefit significantly from an SEO-optimized website. Having search engines favor your eyecare website means more traffic, which results in mo (...)
The Federal Law states that discrimination of any kind is illegal. This could include discrimination against a person for their gender identity, sex, (...)
Your eye care practice depends on your employees and just one staff member's performance issues can impact operations. Such issues may range from poor (...)
Leadership, especially in healthcare, is not for the faint of heart. It requires a multitude of different skills and attributes, many of which are not (...)