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5 Ways to Get Your Masked Up Communication Back on Track with Your Patients

Practice Management Gerard Johnson, M.S.

First, let me start by saying that like many of you, I hate wearing face masks. Any given day my team and I will spend about 8 hours in a mask. Howeve (...)

Your Annual Checkup Post-Covid: Meeting and Exceeding Patient Expectations

Practice Management Practice Growth

Whether your eyecare practice only saw patients for urgent care during this pandemic, or remained closed altogether, now comes a very crucial step: re (...)

The Top 5 Must Ask Questions When Hiring Your SEO Company

Marketing Practice Growth

Every major update of Google core will affect search engine result pages (SERPs), and so will any change to their search algorithm. Businesses that fa (...)

What to Do If an Employee Tests Positive for COVID-19

Practice Management Practice Growth

Despite following best-practices and adhering to public health guidelines, it’s possible that an employee at your practice may contract the nove (...)

Creative Brainstorming Ideas

Practice Models Practice Growth

Brainstorming has plenty of benefits; it’s obviously an excellent way to produce new ideas, but it also helps team members feel more appreciated (...)

Five Must-Have Billing Policies

Billing & Collections Mary Hollis Stuck

In this day and age, with everything technology based, most practices are focusing on becoming as streamlined as possible. Patients check in using iPa (...)

Converting Patients to MGD Treatment

Practice Management Sara Frye, OD, MPH, FAAO

We are continually making discoveries when it comes to the ubiquitous condition that is dry eye. One thing we’ve learned is the significant role (...)

TikTok Marketing is Still Open Season for Eyecare

Marketing Kayla Groves

Most small practices are careful about what type of marketing strategies they should invest in, and when you have a limited budget, it is imperative t (...)

Building Brand, Community, and Expertise: Using Clubhouse to Advance Your Practice

Marketing Practice Growth

If you own a medical practice, you may be wondering how you can better reach your patients and the community you serve. Many doctors have already lear (...)

How to Supercharge Profits on Lenses

Practice Management Kayla Groves

Eyewear sales account for over 60% of an optometric practice’s gross revenue. With those statistics in mind, the doctor must pay careful attenti (...)