Everyone that has an optometry practice or manages one knows the importance of online reviews for their practices – not only for their marketing but also ...
Eyes are unimaginably complex. Within one small organ, numerous fine layers are performing various functions in harmony with one another to form the i (...)
Since the start of the pandemic, a higher number of families have relocated, out into the suburbs, or to other states. Regardless of where your practi (...)
If you understand the benefits of your practice having a blog, you know that it can be a highly valuable marketing tool. When your practice has a cons (...)
The field of optometry offers a wide range of opportunities for the young optometrist. If you are in optometry school or a recent graduate, all these (...)
With the number of Medicare Advantage plans on the rise, the optometry industry is in a uniquely complicated position. Being an industry that provides (...)
Whether selling or buying an optometry practice, the valuation of the business is the central component of the sales negotiation. A valuation is a dol (...)
TikTok has taken social media by storm and everyone from skincare doctors to influencers has taken to the platform to share information and entertainm (...)