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The Best Ancillary Testing Options to Boost Productivity in Your Office

Practice Models Keli O'Connor, COMT, ABOC

Patients trust their optometrists and ophthalmologists with one of their most valued senses. They deserve high-quality care and treatment, but eye car (...)

Time For a New Optometrist?

Practice Management Ian Davies, OD

Running your own business is tough. It’s tougher still if you are the sole optometrist proprietor of your practice. Not only are you the boss, w (...)

Why Instagram is a Great Marketing Platform for Eye Care Practices

Marketing Practice Growth

According to Instagram, more than 200 million Instagrammers visit at least one business profile each day. Instagram is a free, easy-to-use, quick-to-s (...)

Does Your Eyecare Website Pass a Technical SEO Audit? Find Out Now.

Marketing Practice Growth

ECPs can benefit significantly from an SEO-optimized website. Having search engines favor your eyecare website means more traffic, which results in mo (...)

Your Employee Has COVID – Now What?

Financial Mary Hollis Stuck

With the virus COVID-19 still surging through the country, it is inevitable that you or someone you know has or will end up catching it. You are takin (...)

What Does Your Waiting Room Say About You?

Practice Management Practice Growth

First impressions can make or break your practice. A bad first impression can pervade each subsequent part of a patient’s appointment and can ta (...)

Driving Practice Growth with Dry Eye Business

Practice Models Kate Gettinger, OD

In this day and age, it’s becoming rarer to see the eyecare practice of old, where the emphasis was simply on fitting and dispensing standard gl (...)

Making The Suggestion Box Work in Healthcare

Practice Management Practice Growth

Employee suggestion boxes give staff in different roles the opportunity to pioneer changes and improvements within the workplace. Adding a suggestion (...)

The Importance of Reputation Management for ECPs: Building Your Strategy For Success

Practice Management Practice Growth

We've all probably googled ourselves at one point. But when was the last time you ran an online search for your eye care practice? You might be surpri (...)

Google Page Speed: Boosting Your Website Performance to Improve SEO

Marketing Practice Growth

Today’s websites load at an average of 4.5 seconds. This may not sound all that slow until you compare it to the top 10% of websites that are kn (...)