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Daily Disposables – Simply the Best

Practice Management Sara Frye, OD, MPH, FAAO

The first soft contact lens came to market in 1972. Over a decade later, just when we thought things couldn’t get any better, the first single-u (...)

The Top 5 Must Ask Questions When Hiring Your SEO Company

Marketing Practice Growth

Every major update of Google core will affect search engine result pages (SERPs), and so will any change to their search algorithm. Businesses that fa (...)

The Silver Lining: Contact Lens Opportunities During COVID

Practice Management Kate Gettinger, OD

Let’s face it: COVID-19 hasn’t directly helped many optometry businesses. Mandatory shutdowns meant numerous lost days of business, while (...)

5 Ways Your Eye Care Practice Website Is Turning Off Potential Patients

Marketing Practice Growth

After you’ve invested a lot of money and hours designing and building your eyecare practice’s website, it’s a tremendous relief to h (...)

Understanding your Patients to Maximize Profits

Marketing Kayla Groves

When it comes to marketing, there’s a school of thought that the more people we market to, the more money we will make. However, it is not true (...)

Mutually Beneficial: Setting Employee Objectives

Human Resources Ian Davies, OD

I’ve written before about the “Dreaded Review”. The review is an assessment of your staff’s performance. If you are going to r (...)

Reopening Your Practice After COVID-19

Practice Management Mary Hollis Stuck

While COVID-19 is still terrorizing our nation, and the world, the CDC guidelines and state guidelines are changing. Postponement of routine eyecare i (...)

How to Supercharge Profits on Lenses

Practice Management Kayla Groves

Eyewear sales account for over 60% of an optometric practice’s gross revenue. With those statistics in mind, the doctor must pay careful attenti (...)

Optical Lab Profits: In-House or Outsource?

Financial Kayla Groves

Have you contemplated whether your practice could sustain an in-house lab? This is a challenging question for any office, but for smaller one-or-two o (...)

My Practice’s Covid-19 Response & Managing the Chaos

Practice Management Mary Hollis Stuck

2020 was supposed to be “our year” in optometry. The number itself was made for us. Now, here I am in the middle of the work-day, writing (...)