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Top 5 Eyewear Trends Going into Summer 2021

Practice Management Practice Growth

Summer is finally around the corner and there’s no doubt we’re all excited to get out of the house and into some sunshine. It’s time (...)

Taking Patient Care from the Exam Room to the Living Room

Health IT Gerard Johnson, M.S.

Covid-19 has changed the way in which patients access healthcare forever. The medical industry has fought a valiant fight against the Neflixization of (...)

Expanding Income Opportunities in Eye Care

Entrepreneurship Sara Frye, OD, MPH, FAAO

Although there finally seems to be an end in sight, the pandemic is still pervading every aspect of our lives. With that, it’s eating into many (...)

What to Do If an Employee Tests Positive for COVID-19

Practice Management Practice Growth

Despite following best-practices and adhering to public health guidelines, it’s possible that an employee at your practice may contract the nove (...)

Driving Practice Growth with Dry Eye Business

Practice Models Kate Gettinger, OD

In this day and age, it’s becoming rarer to see the eyecare practice of old, where the emphasis was simply on fitting and dispensing standard gl (...)

Find Your Niche as a Young OD

New in Practice Melody Huang, OD

The field of optometry offers a wide range of opportunities for the young optometrist. If you are in optometry school or a recent graduate, all these (...)

Holiday Play to Reduce Stress and Improve Workplace Communication

Practice Management Gerard Johnson, M.S.

The holiday season can be the most stressful time of the year for many people. Then 2020 arrived; stressors multiplied tenfold. If we add up all the s (...)

Children’s Glasses: 3 Trendy Styles for Back To School

Practice Management Practice Growth

When selecting frames and eyewear for children, a couple of important features come to mind - sturdy and strong, for when they’re running around (...)

ECP Marketing for the Holidays

Marketing Eleni Karayeva

The best marketing campaigns involve lots of planning, often months in advance. But 2020 has been nothing like the ordinary, so it would come as no su (...)

Addressing Digital Eyestrain in Your Practice: Turning Lemons into Lemonade and Attracting New Patients

Practice Models Kate Gettinger, OD

Our lives have become increasingly digital. Even before many Americans shifted into work-from-home settings due to COVID, resulting in many face-to-fa (...)