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Protecting Your Patients, Your Employees, and Yourself in the Midst of an Outbreak

Practice Management Practice Growth

On March 11, the World Health Organization’s Director General declared coronavirus disease 2019, or COVID-19, a pandemic. “Pandemic” (...)

The Good, the Bad, and the Ugly of Freelance Websites

Marketing Kate Gettinger, OD

In today’s day and age, you don’t have to go too far to find someone willing to accomplish a particular task for you. We can have food del (...)

Creative Brainstorming Ideas

Practice Models Practice Growth

Brainstorming has plenty of benefits; it’s obviously an excellent way to produce new ideas, but it also helps team members feel more appreciated (...)

Understanding MIPS: How to Achieve a High Score in Your Ophthalmology Practice

Compensation Austin Stone

When you hear MIPS, do you get a slight twinge in your stomach? I know I do; it can be a daunting task to monitor performance for an entire year that (...)

4 Ways to Build a Rock-Solid Support System to Ensure the Profitability and Sustainability of your Private Optometry Practice

Practice Management Courtney Dryer, O.D.

Owning and managing an eyecare business can feel like living on an island of one. Physicians become a jack-of-all-trades in our practices from diagnos (...)

Mojo Vision Emerges from Stealth Mode with Augmented Reality (AR) Contact Lenses

Practice Management Practice Growth

A sci-fi vision is taking shape. Mojo Vision revealed its development on a tiny augmented reality display embedded in prescription contact lenses, off (...)

How Cross-Training Can Supercharge Your Practice's Talent Pool

Practice Management Keli O'Connor, COMT, ABOC

The cost of hiring a new employee is high. Employers can spend thousands of dollars bringing in new clerical staff, opticians, and technicians. It&rsq (...)

Understanding your Patients to Maximize Profits

Marketing Kayla Groves

When it comes to marketing, there’s a school of thought that the more people we market to, the more money we will make. However, it is not true (...)

Private Equity in Eyecare: Two Sides of the Coin

Practice Models Kate Gettinger, OD

Now, more than ever, it may be critical for you to analyze the performance of your practice and evaluate how it compares to the rest of the industry. (...)

Proven Ways to Boost Prescription Sunglasses Sales

Marketing Kayla Groves

Eyeglasses and contact lenses are not the only effective ways to make a profit within your optometry practice. Prescription sun wear is a great produc (...)