Everyone that has an optometry practice or manages one knows the importance of online reviews for their practices – not only for their marketing but also ...
The field of optometry offers a wide range of opportunities for the young optometrist. If you are in optometry school or a recent graduate, all these (...)
Retaining top talent in an eye care practice is always a priority, but it is of particular importance when the job market is on an uptick. There are c (...)
A press release shares important information with your patients and customers. It is a great way to release newsworthy information to your community.& (...)
Your eye care practice depends on your employees and just one staff member's performance issues can impact operations. Such issues may range from poor (...)
While finding an employee with the right skills and background can be a challenge in itself, a key part in sealing the deal is the job offer letter. A (...)
TikTok has taken social media by storm and everyone from skincare doctors to influencers has taken to the platform to share information and entertainm (...)
Youth sunglasses are one of the hardest sells in the optometry business. You can ask any optometrist or optician, and typically they will tell you tha (...)
Now, more than ever, it may be critical for you to analyze the performance of your practice and evaluate how it compares to the rest of the industry. (...)