Google will continue its search dominance in 2022 and into the foreseeable future. We've compiled a list of 10 best practices to help your eyecare practice crac ...
The best marketing campaigns involve lots of planning, often months in advance. But 2020 has been nothing like the ordinary, so it would come as no su (...)
In 2014 when the HIPAA laws went into effect, one major component was the need for practices to hold electronic medical records and no longer hold pap (...)
A lot of us are currently in a unique position to step back from our businesses and take a good hard look at the identity of our brand. With most offi (...)
According to Instagram, more than 200 million Instagrammers visit at least one business profile each day. Instagram is a free, easy-to-use, quick-to-s (...)
Eyeglasses and contact lenses are not the only effective ways to make a profit within your optometry practice. Prescription sun wear is a great produc (...)
With the number of Medicare Advantage plans on the rise, the optometry industry is in a uniquely complicated position. Being an industry that provides (...)