Most optometrists are aware of the current inflation problem. While the costs of goods and services continue to rise, our insurance reimbursements do not. It&rs ...
Optical sales are the bread and butter of any eye care practice. While the primary focus of an optometric or ophthalmic group may be to care for and r (...)
The patient has answered COVID-19 screening questions TWICE, checked in for the visit from his/her car, had a temperature check, and finally saw the o (...)
It is difficult for a practice owner to assess the opportune time to hire an associate optometrist. There is not just one practice metric to consider. (...)
Leadership, especially in healthcare, is not for the faint of heart. It requires a multitude of different skills and attributes, many of which are not (...)
People buy products or services for many reasons. Over the years, psychologists have researched the motivations behind purchases, and in 1984, Robert (...)
With the virus COVID-19 still surging through the country, it is inevitable that you or someone you know has or will end up catching it. You are takin (...)
We've all probably googled ourselves at one point. But when was the last time you ran an online search for your eye care practice? You might be surpri (...)