Google will continue its search dominance in 2022 and into the foreseeable future. We've compiled a list of 10 best practices to help your eyecare practice crac ...
Training and development are essential to any organization. In eyecare, a well-trained staff is needed to run an office efficiently. Assistants and op (...)
When it comes to ranking on google and SEO for healthcare, backlinks are one of the harder and more sophisticated strategies. But what are they? Backl (...)
As anyone who has ever actively practiced optometry likely knows, what your schedule looks like on paper is often not reflected in reality. We often s (...)
The annual meeting of both the AOA and American Optometric Student Association (AOSA), was originally scheduled for June 24-28 in National Harbor, Mar (...)
Youth sunglasses are one of the hardest sells in the optometry business. You can ask any optometrist or optician, and typically they will tell you tha (...)
The best marketing campaigns involve lots of planning, often months in advance. But 2020 has been nothing like the ordinary, so it would come as no su (...)
In the world of optometry practice, a lot of times it can feel like sink or swim. The market is driving optometrists to find new, innovative ways to p (...)