Google will continue its search dominance in 2022 and into the foreseeable future. We've compiled a list of 10 best practices to help your eyecare practice crac ...
The eye care industry landscape is continuously changing. Like most things, some of these changes are good, some are bad, some are a bit of both. A fe (...)
When you hear MIPS, do you get a slight twinge in your stomach? I know I do; it can be a daunting task to monitor performance for an entire year that (...)
The patient has answered COVID-19 screening questions TWICE, checked in for the visit from his/her car, had a temperature check, and finally saw the o (...)
On March 25, 2020, the Coronavirus Aid, Relief, and Economic Security (CARES) Act was passed, including a $349 billion loan program for small business (...)
Imagine a hectic day in your practice: you are trying to stay on schedule, your staff is juggling multiple tasks in the front, when suddenly you hear (...)
With the number of Medicare Advantage plans on the rise, the optometry industry is in a uniquely complicated position. Being an industry that provides (...)
ECPs can benefit significantly from an SEO-optimized website. Having search engines favor your eyecare website means more traffic, which results in mo (...)
We are surrounded by electromagnetic waves of all sorts on a daily basis. We characterize them based on their wavelength, from shorter gamma rays and (...)
Our lives have become increasingly digital. Even before many Americans shifted into work-from-home settings due to COVID, resulting in many face-to-fa (...)