Smartphones have become such a big part of our lives, it’s hard to imagine a day without them. Thanks to this technology, mobile traffic has skyrocketed i ...
Youth sunglasses are one of the hardest sells in the optometry business. You can ask any optometrist or optician, and typically they will tell you tha (...)
With over 27 million websites and counting, WordPress is the most popular content management system (CMS) in use today.
That popularity is not by acc (...)
Now, more than ever, it may be critical for you to analyze the performance of your practice and evaluate how it compares to the rest of the industry. (...)
COVID-19 has caused a significant impact on our business, and it will continue to affect how we move forward. As companies slowly begin to re-open, we (...)
Months after the government began requiring shut downs of many businesses, optometry practices across the nation have re-opened. This means implementi (...)
We've all probably googled ourselves at one point. But when was the last time you ran an online search for your eye care practice? You might be surpri (...)
Many practitioners may shy away from the idea of specialty contact lenses, thinking that the fits are too difficult and time-consuming to be profitabl (...)