Everyone that has an optometry practice or manages one knows the importance of online reviews for their practices – not only for their marketing but also ...
Owning and managing an eyecare business can feel like living on an island of one. Physicians become a jack-of-all-trades in our practices from diagnos (...)
No-shows come at a price. While no eye care practice can be fully immune to them, there are ways to minimize the impact of no-shows on your practice. (...)
As anyone who has ever actively practiced optometry likely knows, what your schedule looks like on paper is often not reflected in reality. We often s (...)
Colorful eyewear is trending. As the world collectively steps out of lockdown and isolation into the sunshine, we are ready to add some much-needed fu (...)
In the world of optometry practice, a lot of times it can feel like sink or swim. The market is driving optometrists to find new, innovative ways to p (...)
People leave their jobs for a variety of reasons, and sometimes, they leave for no apparent reason at all. Among more obvious factors, like pay dissat (...)
When it comes to being searchable on Google locally, one of the best free tools is Google My Business. Using Google My Business can increase your chan (...)