Most optometrists are aware of the current inflation problem. While the costs of goods and services continue to rise, our insurance reimbursements do not. It&rs ...
Corporate wellness programs are organized ways to promote healthier behaviors in staff, and these can exist at multiple levels. Some programs may have (...)
Google will continue its search dominance in 2022 and into the foreseeable future. We've compiled a list of 10 best practices to help your eyecare pra (...)
The best marketing campaigns involve lots of planning, often months in advance. But 2020 has been nothing like the ordinary, so it would come as no su (...)
While finding an employee with the right skills and background can be a challenge in itself, a key part in sealing the deal is the job offer letter. A (...)
It is becoming more and more challenging to compete with large optical chains and with online optical retailers. However, when the patient is in your (...)
Now, perhaps more than ever, eye care practitioners around the country are feeling the effects of physical and emotional burnout. 2020 was supposed to (...)