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The Dreaded Employee Review Process

Practice Management Ian Davies, OD

We know that reviews are important. Every management course that you’ll ever go on will tell you how important they are, and every book ever pub (...)

Eyecare Marketing for Back to Campus: Deals, Deals, Deals...

Marketing Kate Gettinger, OD

For many optometrists, back-to-school season brings a boost in patient traffic, with many patients trying to squeeze in last-minute summer doctor appo (...)

What Does Your Waiting Room Say About You?

Practice Management Practice Growth

First impressions can make or break your practice. A bad first impression can pervade each subsequent part of a patient’s appointment and can ta (...)

Time to Refresh Your Practice Logo? Here’s How...

Marketing Eleni Karayeva

Your practice logo is a crucial component of your brand identity. It is the "face" patients will come to associate with your practice. It's not uncomm (...)

Children’s Glasses: 3 Trendy Styles for Back To School

Practice Management Practice Growth

When selecting frames and eyewear for children, a couple of important features come to mind - sturdy and strong, for when they’re running around (...)

Top 5 Reasons You Should Hire an Optical Consultant

Practice Management Kayla Groves

Many practitioners struggle with the idea of bringing in an optical dispensary consultant to help their business, but when is it a good idea to hire a (...)

Are You Asking the Top 5 Patient Satisfaction Survey Questions?

Patient Engagement Practice Growth

Your patient satisfaction survey should cover every aspect of the patient’s appointment, which starts as soon as they complete the booking. You& (...)

My Practice’s Covid-19 Response & Managing the Chaos

Practice Management Mary Hollis Stuck

2020 was supposed to be “our year” in optometry. The number itself was made for us. Now, here I am in the middle of the work-day, writing (...)

Mojo Vision Emerges from Stealth Mode with Augmented Reality (AR) Contact Lenses

Practice Management Practice Growth

A sci-fi vision is taking shape. Mojo Vision revealed its development on a tiny augmented reality display embedded in prescription contact lenses, off (...)

Time For a New Optometrist?

Practice Management Ian Davies, OD

Running your own business is tough. It’s tougher still if you are the sole optometrist proprietor of your practice. Not only are you the boss, w (...)