Smartphones have become such a big part of our lives, it’s hard to imagine a day without them. Thanks to this technology, mobile traffic has skyrocketed i ...
The patient has answered COVID-19 screening questions TWICE, checked in for the visit from his/her car, had a temperature check, and finally saw the o (...)
Most small practices are careful about what type of marketing strategies they should invest in, and when you have a limited budget, it is imperative t (...)
On March 25, 2020, the Coronavirus Aid, Relief, and Economic Security (CARES) Act was passed, including a $349 billion loan program for small business (...)
If you understand the benefits of your practice having a blog, you know that it can be a highly valuable marketing tool. When your practice has a cons (...)
Youth sunglasses are one of the hardest sells in the optometry business. You can ask any optometrist or optician, and typically they will tell you tha (...)
The field of optometry offers a wide range of opportunities for the young optometrist. If you are in optometry school or a recent graduate, all these (...)