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Daily Disposables – Simply the Best

Practice Management Sara Frye, OD, MPH, FAAO

The first soft contact lens came to market in 1972. Over a decade later, just when we thought things couldn’t get any better, the first single-u (...)

Optometry’s Meeting® 2020 Canceled Due to COVID-19

Future Health Practice Growth

The annual meeting of both the AOA and American Optometric Student Association (AOSA), was originally scheduled for June 24-28 in National Harbor, Mar (...)

8 Important Considerations to Make Before Increasing Your Wages as the Practice Owner

Personal Finance/Wealth Courtney Dryer, O.D.

A practice owner is always reluctant to raise their own salary. We always come last. Deciding the amount and when to pay yourself more money may be on (...)

The Silver Lining: Contact Lens Opportunities During COVID

Practice Management Kate Gettinger, OD

Let’s face it: COVID-19 hasn’t directly helped many optometry businesses. Mandatory shutdowns meant numerous lost days of business, while (...)

Google Page Speed: Boosting Your Website Performance to Improve SEO

Marketing Practice Growth

Today’s websites load at an average of 4.5 seconds. This may not sound all that slow until you compare it to the top 10% of websites that are kn (...)

Hubble Contacts Settles with FTC: Contact Lens Rule Violations = $3.5 Million

Regulatory/Compliance Practice Growth

Vision Path, Inc., the manufacturer of Hubble contact lenses, agreed to pay $3.5 million in penalties and compensation to settle charges brought by th (...)

New Year, New Plans - How to Navigate Medicare Advantage Plans in 2020

Billing & Collections Mary Hollis Stuck

With the number of Medicare Advantage plans on the rise, the optometry industry is in a uniquely complicated position. Being an industry that provides (...)

5 Strategies to Beat Burnout in Your Practice

Practice Management Gerard Johnson, M.S.

You walk into the office and it feels like the world is crashing around you. You received an early morning text that your front desk is calling out be (...)

3 Tips for Converting Vision Plan Patients into Self-Pay Patients

Practice Models Kayla Groves

There are some cold hard facts about accepting insurance. It’s difficult, time-consuming, and draining on a practice. In addition, the insurance (...)

Eyecare Marketing for Back to Campus: Deals, Deals, Deals...

Marketing Kate Gettinger, OD

For many optometrists, back-to-school season brings a boost in patient traffic, with many patients trying to squeeze in last-minute summer doctor appo (...)