Most optometrists are aware of the current inflation problem. While the costs of goods and services continue to rise, our insurance reimbursements do not. It&rs ...
If a picture is worth a thousand words, a video should be worth twice as much! Written words are still vital to your practice marketing and website, b (...)
Last-minute cancellations can be quite damaging for your practice. A last-minute cancellation can mean revenue loss and a longer than necessary wait f (...)
It has long been said that optical sales make up the majority of the profits in most optometric practices. Based on a 2018 article in Optometry Times, (...)
According to Instagram, more than 200 million Instagrammers visit at least one business profile each day. Instagram is a free, easy-to-use, quick-to-s (...)
More than a year into the COVID-19 pandemic, people across the globe are breathing a sigh of relief as vaccination efforts gain momentum. As an employ (...)
Historically, fashion reflects the state and mindset of society, and this year proves to be no different. Eyewear trends are focusing on the balance o (...)
2021 was certainly a year to remember (or to forget, depending on your perspective). One of the best aspects of each passing year is the ever-increasi (...)
The Federal Law states that discrimination of any kind is illegal. This could include discrimination against a person for their gender identity, sex, (...)
The patient has answered COVID-19 screening questions TWICE, checked in for the visit from his/her car, had a temperature check, and finally saw the o (...)