Most optometrists are aware of the current inflation problem. While the costs of goods and services continue to rise, our insurance reimbursements do not. It&rs ...
Throughout my many years of training new leaders, I am often asked how I handle big issues as they arise. My answer is simple, coach the small issues (...)
As rising inflation became a concern this past year, discussion amongst optometrists has centered around the rising cost of doing business and remaini (...)
Eyeglasses and contact lenses are not the only effective ways to make a profit within your optometry practice. Prescription sun wear is a great produc (...)
For everyone, some odors are pleasant and others less agreeable. Where odors lie along that spectrum is likely a bit different between any given two i (...)
Now, more than ever, it may be critical for you to analyze the performance of your practice and evaluate how it compares to the rest of the industry. (...)
While COVID-19 is still terrorizing our nation, and the world, the CDC guidelines and state guidelines are changing. Postponement of routine eyecare i (...)
Dry eye is a condition that has historically been palliated, rather than treated. When a patient complained of ocular irritation, they were handed a s (...)
Every major update of Google core will affect search engine result pages (SERPs), and so will any change to their search algorithm. Businesses that fa (...)
Slip and fall lawsuits can easily catch your practice off-guard. Understanding how slip and fall suits work and what to expect if you are sued for a s (...)
Did you know that 90% of consumers read online reviews before visiting a business while 88% trust online reviews as much as personal recommendations? (...)