Everyone that has an optometry practice or manages one knows the importance of online reviews for their practices – not only for their marketing but also ...
Since the start of the pandemic, a higher number of families have relocated, out into the suburbs, or to other states. Regardless of where your practi (...)
Is office conflict a major point of contention in your role? One of our key leadership roles is managing multiple personalities that come to work each (...)
In these competitive times when independent practices are often vying against huge corporate box stores with seemingly unlimited budgets and resources (...)
Most Optometric practices have experienced a patient requesting their pupillary distance (PD) measurement, but how offices respond is widely debated. (...)
Imagine a hectic day in your practice: you are trying to stay on schedule, your staff is juggling multiple tasks in the front, when suddenly you hear (...)
With the number of Medicare Advantage plans on the rise, the optometry industry is in a uniquely complicated position. Being an industry that provides (...)
Many practitioners may shy away from the idea of specialty contact lenses, thinking that the fits are too difficult and time-consuming to be profitabl (...)
More than a year into the COVID-19 pandemic, people across the globe are breathing a sigh of relief as vaccination efforts gain momentum. As an employ (...)