Most optometrists are aware of the current inflation problem. While the costs of goods and services continue to rise, our insurance reimbursements do not. It&rs ...
The best marketing campaigns involve lots of planning, often months in advance. But 2020 has been nothing like the ordinary, so it would come as no su (...)
Whether your eyecare practice only saw patients for urgent care during this pandemic, or remained closed altogether, now comes a very crucial step: re (...)
If you own a medical practice, you may be wondering how you can better reach your patients and the community you serve. Many doctors have already lear (...)
No-shows come at a price. While no eye care practice can be fully immune to them, there are ways to minimize the impact of no-shows on your practice. (...)
A press release shares important information with your patients and customers. It is a great way to release newsworthy information to your community.& (...)
While COVID-19 is still terrorizing our nation, and the world, the CDC guidelines and state guidelines are changing. Postponement of routine eyecare i (...)
Owning and managing an eyecare business can feel like living on an island of one. Physicians become a jack-of-all-trades in our practices from diagnos (...)
People leave their jobs for a variety of reasons, and sometimes, they leave for no apparent reason at all. Among more obvious factors, like pay dissat (...)