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Building Patient Loyalty by Spending the Extra Buck

Financial Mary Hollis Stuck

Everything you do in your practice affects your bottom line. As a business, it is important to focus on profit margins, to ensure you’re keeping (...)

New Year, New Plans - How to Navigate Medicare Advantage Plans in 2020

Billing & Collections Mary Hollis Stuck

With the number of Medicare Advantage plans on the rise, the optometry industry is in a uniquely complicated position. Being an industry that provides (...)

HR Checklist For Bringing Back Furloughed Employees

Human Resources Kate Gettinger, OD

As many businesses are starting to reopen after being shut down for most of the spring due to the pandemic, many owners and managers are wondering how (...)

Beyond COVID-19 Content: What to Write About Now

Marketing Practice Growth

We’ve been living with COVID-19 for a while now, and it’s difficult to remember what life was like before the pandemic. If you browse the (...)

Red Flags Raised: How to Terminate Employment Legally in Your Eye Care Practice

Human Resources Practice Growth

Every ECP hopes that each employee they hire will be a star, capable of helping patients with their needs or selling eyewear products without issues. (...)

Preparing Your Practice for Pint-Sized Patients

Practice Management Kate Gettinger, OD

When it comes to children’s ocular health, we as eye care providers need to be poised and ready to address the growing need expected over the ne (...)

Gamer Eyecare? Proactive Eyecare Solutions for a Rapidly Growing Market

Patient Education Kate Gettinger, OD

Video games have been around for a decent span of time, and they have come quite a long way from their humble 1-bit origins. The audience of those who (...)

Eyecare Marketing for Back to Campus: Deals, Deals, Deals...

Marketing Kate Gettinger, OD

For many optometrists, back-to-school season brings a boost in patient traffic, with many patients trying to squeeze in last-minute summer doctor appo (...)

Managing Fear When Your Practice is Being Purchased

Human Resources Austin Stone

Is the practice you are working at being purchased? Have you been through an acquisition or purchase before? If not, it can be very intimidating and c (...)

Daily Disposables – Simply the Best

Practice Management Sara Frye, OD, MPH, FAAO

The first soft contact lens came to market in 1972. Over a decade later, just when we thought things couldn’t get any better, the first single-u (...)