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Now’s the Time to Evaluate Your Practice Brand Identity
A lot of us are currently in a unique position to step back from our businesses and take a good hard look at the identity of our brand. With most offi (...)
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How To Hold Your Ground in the Competitive World of Contact Lenses
Contact lenses are an integral part of any thriving optometry practice. However, in the current age of online retailers and the savvy consumer, creati (...)
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Private Equity in Eyecare: Two Sides of the Coin
Now, more than ever, it may be critical for you to analyze the performance of your practice and evaluate how it compares to the rest of the industry. (...)
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How To Expand Your Practice With Specialty Contact Lenses
Many practitioners may shy away from the idea of specialty contact lenses, thinking that the fits are too difficult and time-consuming to be profitabl (...)
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HR Checklist For Bringing Back Furloughed Employees
As many businesses are starting to reopen after being shut down for most of the spring due to the pandemic, many owners and managers are wondering how (...)
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How To Avoid Eye Care Practitioner Burnout
Now, perhaps more than ever, eye care practitioners around the country are feeling the effects of physical and emotional burnout. 2020 was supposed to (...)
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Driving Practice Growth with Dry Eye Business
In this day and age, it’s becoming rarer to see the eyecare practice of old, where the emphasis was simply on fitting and dispensing standard gl (...)
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Top Questions to Ask Before You Hire an Optometry Practice Consultant
In the world of optometry practice, a lot of times it can feel like sink or swim. The market is driving optometrists to find new, innovative ways to p (...)
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The Good, the Bad, and the Ugly of Freelance Websites
In today’s day and age, you don’t have to go too far to find someone willing to accomplish a particular task for you. We can have food del (...)
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The Silver Lining: Contact Lens Opportunities During COVID
Let’s face it: COVID-19 hasn’t directly helped many optometry businesses. Mandatory shutdowns meant numerous lost days of business, while (...)
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