Optometric Sales: Discounting Dos and Don'ts
Financial Kayla Groves
Many people seek discounts on products and services, and in the optical world, we hear it a lot. “Can you discount my glasses?” I am sure (...)
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Many people seek discounts on products and services, and in the optical world, we hear it a lot. “Can you discount my glasses?” I am sure (...)
Eyeglasses and contact lenses are not the only effective ways to make a profit within your optometry practice. Prescription sun wear is a great produc (...)
You’ve spent all this money on a website, and now you're reading or learning from your marketing team that it's a good strategy to develop landi (...)
It’s no surprise that when summer wraps up, there is an influx of calls from frantic parents needing their children to have an eye exam before t (...)
For many optometrists, back-to-school season brings a boost in patient traffic, with many patients trying to squeeze in last-minute summer doctor appo (...)
It is becoming more and more challenging to compete with large optical chains and with online optical retailers. However, when the patient is in your (...)
Have you ever wondered what KPIs mean and why so many fortune 500 companies talk about them and the importance of tracking them? KPI stands for Key Pe (...)
When selecting frames and eyewear for children, a couple of important features come to mind - sturdy and strong, for when they’re running around (...)
Autumn leaves and pumpkins please...and eyeglasses! This might sound like an eye doctor’s typical Instagram caption around this time of year, (...)
There’s no doubt that social media has revolutionized marketing for eye care providers, as well as nearly every other sector. The reach and targ (...)