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Since its inception, online glasses retailers have been the biggest threat to independent and regional practices since the boom of national retail cha (...)
Our lives have become increasingly digital. Even before many Americans shifted into work-from-home settings due to COVID, resulting in many face-to-fa (...)
Imagine you've been on Facebook for about a month and you haven't built the popularity and traction that Facebook is famed for providing. You&rs (...)
In 1904, optometry was first defined as “the science of non-medical refraction.” The profession of optometry has evolved significantly fro (...)
In just the last few years, the popularity of YouTube channels has exploded, and social media platforms have expanded users’ ability to create a (...)
While fall technically began on September 22, even weeks before then you may have noticed the influx of social media posts from people getting excited (...)
Everyone that has an optometry practice or manages one knows the importance of online reviews for their practices – not only for their marketing (...)
Autumn leaves and pumpkins please...and eyeglasses! This might sound like an eye doctor’s typical Instagram caption around this time of year, (...)
There’s no doubt that social media has revolutionized marketing for eye care providers, as well as nearly every other sector. The reach and targ (...)
When it comes to children’s ocular health, we as eye care providers need to be poised and ready to address the growing need expected over the ne (...)