Kayla Groves is a highly accomplished Optician who has worked every aspect of the Optical industry. She has successfully run several Optometry practices, including her private practice. Kayla has over 13 years of experience in the optical field and specializes in practice management. Currently, she provides business consulting services for private practices and strives for continuous growth. When she is not working, Kayla Groves enjoys spending time with her family and writing.
Have you contemplated whether your practice could sustain an in-house lab? This is a challenging question for any office, but for smaller one-or-two o (...) more
When it comes to marketing, there’s a school of thought that the more people we market to, the more money we will make. However, it is not true (...) more
December is usually a chaotic month for most people, but this is especially true for optometrists and optical shops. Every year, your patients wait un (...) more
Is your office struggling to sell multiple pairs of glasses to your patients? According to the Vision Council, over 37% of Americans use two or more e (...) more
People buy products or services for many reasons. Over the years, psychologists have researched the motivations behind purchases, and in 1984, Robert (...) more
Many people seek discounts on products and services, and in the optical world, we hear it a lot. “Can you discount my glasses?” I am sure (...) more
Eyeglasses and contact lenses are not the only effective ways to make a profit within your optometry practice. Prescription sun wear is a great produc (...) more
Despite common misconceptions, patients are looking for luxury during the Covid-19 pandemic. This includes their eyewear, both lenses and frames! Many (...) more
It is becoming more and more challenging to compete with large optical chains and with online optical retailers. However, when the patient is in your (...) more
Many practitioners struggle with the idea of bringing in an optical dispensary consultant to help their business, but when is it a good idea to hire a (...) more