COVID-19 has caused a significant impact on our business, and it will continue to affect how we move forward. As companies slowly begin to re-open, we (...)
Most of us know that if we do not put on sunscreen while we are having fun in the sun, we might burn. What most people fail to realize is that we need (...)
Youth sunglasses are one of the hardest sells in the optometry business. You can ask any optometrist or optician, and typically they will tell you tha (...)
Is your office struggling to sell multiple pairs of glasses to your patients? According to the Vision Council, over 37% of Americans use two or more e (...)
It has long been said that optical sales make up the majority of the profits in most optometric practices. Based on a 2018 article in Optometry Times, (...)
Eyeglasses and contact lenses are not the only effective ways to make a profit within your optometry practice. Prescription sun wear is a great produc (...)
Despite common misconceptions, patients are looking for luxury during the Covid-19 pandemic. This includes their eyewear, both lenses and frames! Many (...)
Colorful eyewear is trending. As the world collectively steps out of lockdown and isolation into the sunshine, we are ready to add some much-needed fu (...)
Since its inception, online glasses retailers have been the biggest threat to independent and regional practices since the boom of national retail cha (...)