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Engaging with Patients and Scoring Testimonials
In this day and age, with the internet at everyone’s fingertips, it’s amazing how much you can find out about a business by simply doing a (...)
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2021: New Codes to Know
Most of us are very excited to leave the year 2020 behind us. What we need to remember is that, even in the midst of COVID19, the American Medical Ass (...)
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Promoting Lens Upgrades to Boost Optical Profits
It has long been said that optical sales make up the majority of the profits in most optometric practices. Based on a 2018 article in Optometry Times, (...)
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The Secret to Happy Employees: Engagement
They say good help is hard to find, and that may be true. However, more importantly, once you find good help, it’s important you focus on how to (...)
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Community Connections: Get Involved and Grow Your Practice
Times are tough during a global pandemic. While some types of normalcy appear to be on the rise, our communities and businesses are still suffering in (...)
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Spring Clean Your Practice-Inside and Out
March through May have long since been associated with “spring cleaning.” Articles appear all over print and web publications depicting th (...)
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How to Get the Greatest Return From Your Dry Eye Patients
Dry Eye Syndrome is an incredibly common problem among patients of all ages. Doctors regularly treat and prescribe patients complaining of a burning, (...)
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Back to School: Opportunity for Sales & Community Enrichment
It’s no surprise that when summer wraps up, there is an influx of calls from frantic parents needing their children to have an eye exam before t (...)
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5 Spooktacular Ways to Drive Patient Engagement This Fall
While fall technically began on September 22, even weeks before then you may have noticed the influx of social media posts from people getting excited (...)
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3 Optometry Practice Management Tips to Increase Productivity and Reduce Staff Turnover
Managing your optometry practice can feel overwhelming, even if you have a management team in place. Unlike other medical practices, you have the adde (...)
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