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ECP Marketing for the Holidays
The best marketing campaigns involve lots of planning, often months in advance. But 2020 has been nothing like the ordinary, so it would come as no su (...)
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Strategies to Create a Family-Friendly ECP
Since the start of the pandemic, a higher number of families have relocated, out into the suburbs, or to other states. Regardless of where your practi (...)
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How to Reduce Eye Care Practice Cancellations, Reschedules and No-Shows
No-shows come at a price. While no eye care practice can be fully immune to them, there are ways to minimize the impact of no-shows on your practice. (...)
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Time to Refresh Your Practice Logo? Here’s How...
Your practice logo is a crucial component of your brand identity. It is the "face" patients will come to associate with your practice. It's not uncomm (...)
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Love Thy Receptionist: Maximizing Patient Experience & Profits
The receptionist is likely the first staff member to interact with the patients in your practice. Because of how crucial these often undervalued emplo (...)
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Turn Your Practice’s Angry Customers into Raving Fans
Imagine a hectic day in your practice: you are trying to stay on schedule, your staff is juggling multiple tasks in the front, when suddenly you hear (...)
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Investing in Your Practice Manager for Success
The right manager is worth their weight in gold and will have a direct impact on the success of the practice. Where to find one? If you’re seeki (...)
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Are Optometry Alliances and Optometry Buying Groups Right for Your Practice?
If you're in the optical industry, you've most likely heard of optometry alliances and optometry buying groups. Some practices have been members for y (...)
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Own Your Practice Staff Scheduling: Boost Productivity & Profit
Staff scheduling is often a dreaded topic among practice managers. Yes, we’ve all had those stressful days when we had to make a dozen apologies (...)
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Thanksgiving Marketing Your Patients and Optical Customers Will Gobble Up
Autumn leaves and pumpkins please...and eyeglasses! This might sound like an eye doctor’s typical Instagram caption around this time of year, (...)
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